The idea was to establish a sense of emotional connect between the parent of the kid who is traveling alone accompanied by the airlines staff changing time to time during the due course of the travel.

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A small addition to the entire flow of the journey of the kid can bring in relief to the parent that their kids are traveling safely and will reach to the desired destination without fail. The based of the concept is a small device called beacon which can be placed in the toy which is presented as a gift from the airlines once the kid is handed over to the airlines staff.

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Beyond which the app kicks-in providing real time updates of the kids check-ins in the due course of the journey.

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The project was funded by one of the leading airlines giant in UK and it was well appreciated. The same solution got commercialized (a part of it) by some German airlines a year later.

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