The project is a showcase concept to explore the possibilities of showrooming in the brick and mortar store. The client is into sales and distribution of vitamins & nutritional supplement products.

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The client wanted us to explore the idea of a kiosk based shopping concept for their next-gen stores.

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The idea of "mobile phone as shopping cart" metaphor was used for the concept wherein touch enabled displays can leverage to the WOW factor of the customer in the store.