The Holidays website/application is cited to be a onestop booking site for planning/booking holidays by the customers all over the world esp. South East Countries. The client is one of the prominent airlines company in South East.

 

The entire journey for the end-user would be planning holidays not just flight tickets where the client could cross-sell specific packages of their choice sufficing the user requirement. Furthermore, full liberty is given in the hands of the user to customize the holiday planning and booking from selecting a destination, days & duration of holidays, flight/fight seats, basic commuting services, car rentals, hotel booking with room selection to excursion services.

 

My role involved in doing User Research(def. Personas), Competitive Research and Usability Testing.

 

User Research: Primarily creation of personas from the initial user research done by a different design agency.

 

Competitive Research: Involved comparing and studying the entire feature set with content sections and content across 10-12 major competitors.

 

Usability Testing: On premise(location: Dubai) usability testing across a user group of around 50-60 different individual aligning to the sort-listed personas (as above). The process included creating clickable mockups from wireframes, detailing interactions, planning usability testing, test cases prep, test users shortlisting, test questionnaire prep, usability testing and compiling results for the interaction team.

 

PS: The project is strictly under NDA and no documents can be shared/displayed for the above work done until the site goes live.